Insights

Build better products and services leveraging our insights.

applied

research

Align and Combine, Customer Journey Mapping and COM-B Analysis to Aid Decision-Making During the Design Process

This paper explores a new methodology for solving complex problems that focus on changing end-users' behavior by combining customer journey mapping and COM-B analysis.

behavioral

science

Solution Assessment

Successful solutions to social and environmental challenges need to be people-centered, research-driven, and behaviorally informed. Use this assessment to find out if your solution has any gaps.